1. What is BBD?

Business By Design is James's signature online marketing training program that shows Digital Entrepreneurs how to package and monetize their knowledge through Online Courses, Membership Sites, or Group Coaching.
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Business By Design is unique in the way the content is delivered to its Members and focuses on getting Members into action first. It does this by providing you with the exact systems, processes, and launch maps that James uses with his team in his own business.
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If you are a total newbie looking to get started, these process maps give you a clear step-by-step roadmap for creating your program and launching it successfully into the marketplace.
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If you are a seasoned marketer, these launch processes are a resource you can download and hand off to your team for more effective and effortless launches.
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James doesn't only show people how to create a course, but also how to launch several different ways — whether it's using a Webinar, Challenge, Video Series, or Email Promotion.
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Since the market is "coursed out" and overwhelmed, many people are suffering from too much knowledge and not enough action. We believe Business By Design is the antidote to this problem.

2. What makes BBD different than all these other courses?

The best thing about BBD is... it's not a course. It's an instruction manual! That's what makes it so different — and why so many entrepreneurs see such quick success. James gives you his complete plug-and-play processes for success from start to finish. You identify what phase you're in for your Digital Business and then, once inside the program, choose a roadmap that applies to where you're at. That's why it helps people at every level, from beginner to those who already have a thriving business. He calls it the Lego Instruction Manual for digital business, because it teaches you step by step everything he has learned over the past 19 years in online business.

3. Is BBD right for me?

If you're curious whether BBD is right for you, check out the Success Stories! There's such a variety of people in those episodes — you'll likely see yourself in one or many of them, and they go into detail about what inside BBD helped them: businessbydesign.net/inspiration. If you'd like to hop on a call with a BBD Alumni to see if the program is right for you and your business journey, you can join the Early Enrollment List here: businessbydesign.net/readynow.

4. What kind of business is BBD best for?

BBD is designed for coaches, course creators, service providers, and membership site owners who want to scale online.

5. Is BBD only for beginners? What if I'm already at 6 figures?

This is a wonderful question, and a common misconception is that BBD is just for beginners. It is indeed for EVERY level of Digital Business. James has entrepreneurs at every level begin by taking themselves through BBD — even those who enter at the Mastermind level already hitting 6 or 7 figures. Here's a Success Story of Bec Miller, who joined when she was making 25k a year and quickly took her business to 7M in 2 years using BBD: this episode. It's as James says — a LEGO Instruction Manual. So once inside, you'll skip the beginner processes and go straight to "Maximum Impact," learning to scale what you've already built. James shares everything we use on our team to generate 8 figures a year inside the program. The most common feedback is that you never outgrow it... it just keeps on giving!

6. I'm brand new. Is BBD too advanced for me?

Not at all! We've had many total beginners go through BBD and launch their first digital offer. BBD is designed to meet you where you are.

7. Will this help me if I've already launched something before?

Yes! BBD has multiple pathways depending on where you're at, including advanced strategies for relaunching, scaling, and building your team.

8. Is BBD good for people with physical products (e.g. Shopify)?

BBD was primarily created for digital product and online service-based businesses, so it is not specifically designed for physical product businesses or Shopify stores.
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That said, many of the core business principles taught inside BBD — like messaging, positioning, audience-building, offer strategy, sales, and marketing — can still be valuable and applicable to a physical product business. While we can't guarantee it will be a perfect fit for your specific business model, there's definitely potential for the strategies to support your growth.

9. Does BBD work for neurodivergent people?

We actually have many neurodivergent students who say BBD helps them stay on track because it tells you EXACTLY what to focus on and when. It prevents getting sidetracked or going down the wrong path, because you follow James' step-by-step guide. We hear all the time that it helps people with neurodivergent brains.

10. What is the percentage of spirituality vs strategy in BBD?

According to James... it's 100% strategy and 100% growth/mindset/spiritual journey, because your business is a reflection of you. James' approach as a coach is to integrate your personal growth as an entrepreneur while teaching you the processes and strategies required to grow. He often says that even WITH the perfect roadmap, if you're not energetically aligning and opening to receiving what you want to call in, you'll find yourself stuck or stagnant. He believes it's vital to approach business growth from both angles. One thing we hear most from BBD students is that they came for the processes and then discovered the self-development coaching inside was the difference that made the difference. So TLDR: BOTH.

11. Do you have anyone in the program like me?

Have you checked out the Success Story Playlist yet? James made you a mixtape of incredible case studies in ALL different niches, from entrepreneurs at all different levels and experience from all over the world. You can start listening here: businessbydesign.net/inspiration.

12. What results do students get?

Results vary depending on the work you put in — but the best way to see what's possible is to hear directly from our students. We have Success Stories from people all over the world, in every kind of niche and at every level. Check them out and learn from people just like you: businessbydesign.net/inspiration.

13. How is this different from James' other programs like Next Level or the 21 Days to 100 Leads Challenge?

BBD is James's signature flagship program that covers the entire online business blueprint — from offer creation to launch and beyond. The 21 Days to 100 Leads is a smaller training designed to help you gain your first 100 leads. Next Level is a high-level mastermind for those already enrolled in BBD and ready for advanced coaching and community.

14. I just did the 21 Days to 100 Leads Challenge — do I need BBD? What's the difference?

The 21 Days to 100 Leads Challenge is designed to help you take focused action around growing your audience and generating leads. Business By Design is James' full business-building program that walks you through the bigger picture of building, launching, and scaling a profitable online business. Inside BBD, you'll go deeper into things like your offer, messaging, audience growth, sales, launch strategy, systems, and long-term growth. So while the Challenge is a great starting point for momentum with lead generation, BBD is the next step if you want a more complete roadmap, deeper support, and a proven system for growing your online business.

15. I'm not in the U.S. — will BBD still work for me?

Business By Design can absolutely work for you if you're outside of the U.S. BBD is designed to help online business owners build, launch, and scale a digital business, and the strategies inside can be applied from anywhere in the world. We have members from many different countries and time zones. While some live calls may happen during U.S. business hours, replays are available so you can catch up if you can't attend live. You'll still have access to the training, resources, community, and support to implement the program in a way that works for your business and schedule.

16. How much is BBD?

Business By Design is a one-time payment of $2,997, 6 monthly payments of $577, or 12 monthly payments of $297. The cart is open right now, so you can enroll today! Here are your checkout links:
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• Pay in full — $2,997
• 6 monthly payments of $577
• 12 monthly payments of $297

17. Can I just buy BBD right now?

Yes! The cart is open right now — you can check out today. Here are your checkout links:
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• Pay in full — $2,997
• 6 monthly payments of $577
• 12 monthly payments of $297

18. When do the doors open to BBD?

The doors are OPEN right now! 🎉 You can enroll today — but don't wait, because enrollment closes June 25th at 11:59pm PDT. Here are your checkout links:
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• Pay in full — $2,997
• 6 monthly payments of $577
• 12 monthly payments of $297

19. When does enrollment close?

June 25th at 11:59pm PDT.

20. Can I join after the 25th? (For example, I get paid on the 26th.)

Our doors close on June 25th at 11:59pm PDT, and enrollment isn't normally available after that. But if your timing is just a little off — for example, you get paid on the 26th — reach out to our Customer Success Team at [email protected], let them know your situation, and they'll help you figure out your options.

21. Is there a limit to the number of people let into BBD each year?

There are multiple options for how to work with James, so it depends on which is the best fit for you. The most important thing to know is that there's a limited time to decide: the cart is open right now and stays open only through June 25th at 11:59pm PDT, and then it closes for next year.

22. Will there be a payment plan?

Yes! You can pay in full ($2,997), or spread it out over 6 monthly payments of $577 or 12 monthly payments of $297. Here are your checkout links:
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• Pay in full — $2,997
• 6 monthly payments of $577
• 12 monthly payments of $297
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Need a different arrangement? Reach out to our Customer Success Team at [email protected], and Team Wedmore can talk you through your options.

23. Can I pay via PayPal?

Yes! You can absolutely use PayPal!

24. Is there a BBD scholarship?

Yes, we have a BBD scholarship application available. To apply, please complete the scholarship application form. The application will ask you to share more about yourself, your business, why you're interested in Business By Design, and why you're applying for scholarship consideration. Please complete the form as thoroughly as possible. Submitting an application does not guarantee a scholarship spot, but our team will review applications and follow up with selected applicants.
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If selected, you'll get: Full BBD access through December 31, 2026; coaching calls, the community, and all core trainings; and a seat at BBD Live with a deposit (our in-person event happening in December). The deadline to apply is Wednesday, June 24th. Team Wedmore will select a limited number of people for this scholarship, and you'll be notified via email. Wishing you the best of luck!

25. How do I know if I'm one of the first 100 to purchase BBD?

Great question! If you're one of the first 100 people to purchase BBD, you'll receive a confirmation email from us letting you know. Keep an eye on your inbox — we'll reach out directly if you've secured one of those first 100 spots!

26. What is included in BBD?

Here's what's included in BBD:
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• 6 Core Training Modules that teach you how today's successful online businesses really operate.
• 13+ Launch Maps & Execution Guides that walk you through selling your offers step-by-step.
• 20+ Plug & Play Processes to help you build and run your business more efficiently.
• 8 Live Group Coaching Sessions with James to get support and clarity when you need it.
• Access to 10 Live Office Hour Sessions hosted by a team of trained BBD Coaches.
• A Ticket to BBD LIVE, our 3-day virtual event for connection, collaboration, and breakthroughs.

27. When are the BBD calls?

There are 9 live calls from James (a welcome call and 8 LIVE training calls) and 10 Office Hours calls from his Business By Design coaches, delivered over the course of 11 weeks. The live calls happen at a variety of days and times to accommodate diverse availability — and keep in mind there is always a replay, posted in the Member's Portal within 48 hours of the call completing.
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​Live Training Calls with James:
• July 2 at 2PM PT — Welcome Call
• July 7 at 2PM PT — BBD Training #1
• July 15 at 4PM PT — BBD Training #2
• July 28 at 1PM PT — BBD Training #3
• August 5 at 1PM PT — BBD Training #4
• August 18 at 1PM PT — BBD Training #5
• August 25 at 4PM PT — BBD Training #6
• September 9 at 3PM PT — BBD Training #7
• September 15 at 4PM PT — BBD Training #8
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​BBD Coaches' Office Hours Calls:
• Office Hours #1 — July 9 at 9AM PT
• Office Hours #2 — July 16 at 10AM PT
• Office Hours #3 — July 21 at 11AM PT
• Office Hours #4 — July 23 at 10AM PT
• Office Hours #5 — July 30 at 12PM PT
• Office Hours #6 — August 6 at 11AM PT
• Office Hours #7 — August 11 at 9AM PT
• Office Hours #8 — August 13 at 10AM PT
• Office Hours #9 — August 20 at 11AM PT
• Office Hours #10 — August 27 at 9AM PT

28. How long do I get to keep BBD?

You have LIFETIME access! Once a member of BBD, always a member. And the best part is, James ADDS to the member's portal every single year and invites ALL members to the live calls.

29. Can I go at my own pace?

Yes! You'll have lifetime access to the materials and can work through them as fast or slow as you want.

30. How much time do I need to commit to BBD each week?

Great question! While everyone's pace is different, we recommend setting aside 3–5 hours a week to go through the material and implement. You have lifetime access, so there's no rush — you can go at the pace that works best for you!

31. Do I get access to updates in future years?

Absolutely! Once you're in BBD, you're in for life! That means you'll get access to all future updates and additions inside the portal.

32. Do you have captions or transcripts?

Yes! All main training videos come with captions and transcripts to support various learning styles and accessibility needs.

33. Can I give BBD to a VA or share it with my team?

Totally! Business By Design was created with that in mind. In fact, the very first process James wrote was for his VA to assemble a webinar launch. You can take a process from inside the program, hand it to a Virtual Assistant or teammate, and watch the magic happen. And yes — many members share and recommend VAs to each other!

34. Who are the coaches, and how many are there?

Our BBD coaches are trained experts across different industries — from niche marketing to mindset, tech, funnels, and launches. The coaching team can vary a bit depending on the size of the class, but there are typically around 4 BBD coaches. You'll be supported by a team — not just one person — through coaching calls, Office Hours, and resources inside the portal.

35. I purchased BBD early — do I still qualify for the bonuses?

Yes! If you purchased BBD early, you still qualify for the bonuses. You'll receive access to all eligible BBD bonuses included with your purchase.

36. Can I still get the fast-action bonus if I sign up after Monday?

We're so excited to have you joining BBD! James wanted us to let you know — we've got you covered on the bonuses! Just go ahead and complete your purchase, then reach back out to us so we can make sure everything is set up for you. Can't wait to officially welcome you in!

37. I don't have time to watch this whole training — what do I do?

We've got you covered! James has an abridged version of the training available now on the podcast and our All Access Page. If you need to catch up FAST, this is your ticket: businessbydesign.net/allaccess.

38. I have no clue where to start.

James would say: get that Beta Program out into the world. Here's an episode with his advice on launching your beta program: this episode. And have you watched The Business Breakthrough Experience yet? It's the once-a-year, most comprehensive free training James does, where he shows you exactly what you need to know and do to get your digital program off the ground — you can binge the whole training here: businessbydesign.net/allaccess. If you're feeling the call to help others with your knowledge and expertise, James would say DO IT! 🙂

39. What is BBD Live and is it included?

BBD Live is our 3-day virtual event this year. It's included with your BBD enrollment.

40. Is BBD Live required?

Not at all, but it's highly recommended. The breakthroughs and connections made are next level!

41. Is there a separate group for those who signed up?

Yes, there will be a separate Facebook group for BBD members. We're working hard behind the scenes since we're still in open enrollment. We'll be welcoming the class of 2026 into the BBD Facebook Group all together at the end of the week! You'll find information on how to join inside your members portal. Thank you for your patience as we focus on welcoming all the new members.

42. What if I have tech issues or need help inside the program?

You'll never be left hanging! Inside the BBD Portal, you'll find a Support button where our team is ready to help with any tech hiccups, access questions, or general support needs. Plus, you'll have access to our private BBD Facebook group for peer support, as well as Coaches Corner.

43. I didn't get my BBD Welcome Email.

No worries! We're happy to forward your welcome email over to you. Reach out to us at [email protected].

44. Can I talk to a person/human?

Of course! Our team is always happy to help. So we can follow up in case we get disconnected, just share the best email to reach you, and a team member will get back to you as soon as possible. You can also email us anytime at [email protected].

45. How long will the BBE Facebook group be available?

Our BBE journey is officially winding down! This group will be going away a week after Training 3 is complete (one week from June 18th). To keep the party going, the Business By Design Community is waiting for you!

46. How long will the BBE replays be available?

The replays will be available within the BBE Portal and the All Access Page until June 25th. After June 25th, this year's replays will disappear unless you're in BBD! James makes the training bigger and better each year, so catch these while you can!

47. When will the BBE replays be updated in our BBD portal?

The BBE replays will be uploaded into your BBD portal within 24 hours!

48. Will there be a replay of the BBD course tour?

Of course! The LIVE Q+A call will be hosted in the BBE Facebook page, and the replay will be pinned and posted once the call is complete for you to rewatch. James will share all about the course, the payment options, and even a SNEAK PEEK of what's inside the Members-Only Portal. So if you have questions about what's included and whether it's right for you, this call is a must-see!

49. Is there a refund policy?

Yes! We want you to feel confident in your investment. The full refund policy will be outlined on the checkout page during enrollment. Be sure to review it before purchasing.

50. What happens if after a few months I see the program isn't a fit — can I get a refund?

Business By Design is designed as a full implementation program, and when you enroll, you're committing to going through the process and doing the work. Because of the nature of the program, we do not offer refunds simply because someone decides after a few months that it's not the right fit.
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That said, BBD includes a 365-Day Conditional Guarantee. To qualify, you'll need to complete the program requirements — going through the training, attending coaching calls or watching the replays, implementing what's taught, and submitting the required debrief form within 365 days of enrollment.
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Our goal is to support you in getting the most out of the program, so if you feel stuck or unsure how to move forward, reach out to our Customer Success Team and we'll help guide you to the right resources and support.

51. What bonuses come with BBD?

When you enroll in BBD this year, you'll also receive these special bonuses:
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• 1-on-1 Laser Coaching Call with James — The first 3 people to enroll in BBD this year will automatically receive a private 30-minute one-on-one laser coaching call with James. (This is rare — James doesn't normally do ANY 1-on-1!)
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• Private Virtual Mastermind with James & Jenni — The first 100 people to enroll will get access to an exclusive private virtual mastermind with James and Jenni, live on Zoom.
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• Action Taker Gift — Mind Your Money 31-Day Experience — Everyone who purchases BBD will also receive the Mind Your Money 31-Day Experience, a money-healing series that sells for $500 — yours absolutely free.

52. How do I know if I was one of the first 3 to sign up (for the 1-on-1 coaching call with James)?

If you're one of the first 3 people to enroll, we'll email you all the information and next steps for your private 1-on-1 laser coaching call with James. Keep an eye on your inbox — we'll reach out directly to let you know!

53. How do I know if I was one of the first 100 to sign up (for the Virtual Mastermind)?

If you're one of the first 100 people to enroll, we'll email you all the information and details for the exclusive private Virtual Mastermind with James and Jenni. Keep an eye on your inbox — we'll reach out directly to let you know if you secured a spot!

54. How do I access the Mind Your Money bonus?

The Mind Your Money 31-Day Experience is added to your member portal automatically when you enroll, so you'll have instant access to it. Just log in to your portal and you'll find it there.

55. When will the coaching call / Virtual Mastermind be scheduled?

More information on scheduling is coming soon! Keep an eye on your inbox — we'll email you all the details for your coaching call and/or the Virtual Mastermind.

56. Can I still get the bonuses if I'm on a payment plan?

Yes! As long as you purchase BBD, you'll receive the bonuses you qualify for — whether you pay in full or choose a payment plan. Your payment option doesn't affect your bonus eligibility.

57. How many of the first 3 / first 100 spots are left?

If you're one of the first 3 (for the coaching call) or first 100 (for the Virtual Mastermind), you'll receive an email letting you know you secured a spot. So go ahead and enroll, and we'll let you know!

58. Is there a deadline to qualify for the bonuses?

Yes — these bonuses are capped, so the deadline is simply when the spots fill up. Once the first 3 people have enrolled, the 1-on-1 coaching call with James is capped. Once the first 100 have enrolled, the Virtual Mastermind is full. The sooner you enroll, the better your chances! (The Mind Your Money 31-Day Experience isn't capped — everyone who enrolls receives it.)

59. If I'm one of the first 3, how do I schedule my call with James?

If you're one of the first 3 to enroll, you'll receive an email with all the information and next steps to schedule your private 1-on-1 laser coaching call with James. Keep an eye on your inbox!

60. Can my partner / business partner / VA join my 1-on-1 call with James?

No — it's a private one-on-one call, just you and James. Your business partner, teammate, or VA can't attend.

61. What is the Mind Your Money 31-Day Experience?

The Mind Your Money 31-Day Experience is 31 days of learning to shift your mindset around money so you can attract more abundance. It's completely self-paced, so you can start whenever you're ready — and you have lifetime access, so there's no need to rush if you can't get to it right away.

62. I didn't receive my bonus email — what do I do?

No worries! If you didn't receive your bonus email, reach out to our Customer Success Team at [email protected] and we'll look into it for you.