Great question!
While Business By Design is geared toward digital products, and James specializes in helping entrepreneurs grow and scale online offers, you’ll still get a ton out of it if you sell physical products too.
The core strategies in BBD focus on marketing, messaging, launches, and creating leveraged systems. These are universal principles that can be applied to any type of business. We’ve had plenty of members use BBD to successfully grow physical product-based businesses, especially when they add a digital component like an online course, membership, or workshop.