If you are a total newbie looking to get started, these process maps give you a clear step-by-step roadmap (like a LEGO instruction manual!) for building your list, creating your program, and launching it successfully into the marketplace. It includes everything you would need to know as a beginner, with multiple options and approaches you can take based on your needs.
And if you are a seasoned marketer, these launch processes are a resource that you can download and hand off to your team for more effective and effortless launches.
James doesn't only show people how to create a course, but also how to launch several different ways, whether it's using a Webinar, Challenge, Video Series, or Email Promotion. BBD is the entire manual for creating an actual business, not just having successful launches.